Fure Financial is an independent, fee-based financial planning firm based in Minneapolis, MN. The company, founded in 1984, offers holistic investment advice to manage client assets with an eye toward fulfilling life goals, a successful strategy that has grown Fure—almost entirely by referrals—into the trusted advisor and wealth manager for 360 families. With its motto of “Keeping you on course… no matter which way the wind blows,” the firm has successfully navigated some choppy seas in recent years, thanks in part to implementing a Laserfiche enterprise content management (ECM) Document Management system to cut paper and storage costs; centralize information management from between its CRM, business records and archived client files; and, perhaps most importantly, to maintain its focus on clients. “Laserfiche has allowed us to spend less time managing our documents and more time working for our clients, which leads directly to higher client retention,” says Grant Meyer, Financial Consulting Assistant. “Since the majority of our business comes from referrals, excellent client service and client retention is a necessity for us.”
Implementing ahead of inclement weather
As both an advisor and the firm’s IT Manager, Meyer brought a unique perspective to the search for an ECM. “Naturally, being in the financial services industry, auditing, security and compliance were simply ‘must haves.’ After that, flexibility and scalability were important to us in an ECM—we wanted a system that could grow with us over time as our business evolved,” he says.
Last, but not least, Meyer adds, Laserfiche is a name synonymous with ECM Document Management Solutions in the financial services industry. “Having a tried-and-true, trusted name in document management was important to us as well,” he says. “The system was already approved by our broker dealer, Commonwealth Financial Network, which was also a plus.”
Soon, hundreds of client files dating back to 1985 were scanned into Laserfiche, eliminating the need for several bookshelves and filing cabinets. While Meyer admits it was “a paradigm shift” for some employees to move from a paper-based system to a paperless one, after they experienced how they could literally file things automatically and then find them instantly, they embraced the concept completely. The transition brought peace of mind—and cost savings.
“There’s a reassurance in knowing that all of our important documents are stored electronically and backed up off-site, ensuring access to the data even if something were to happen to our office,” Meyer says, adding, “employees now have the option of accessing documents remotely [over Fure’s secured network], so they can work from anywhere.”
“There’s a reassurance in knowing that all of our important documents are stored electronically and backed up off-site, ensuring access to the data even if something were to happen to our office,” Meyer says, adding, “employees now have the option of accessing documents remotely [over Fure’s secured network], so they can work from anywhere.”
A key component to true enterprise consolidation of the firm’s information was working with reseller Cities Digital to integrate Laserfiche with CRM Document Management Software Junxure. “Before Laserfiche, we used to have some digital files in the CRM, some paper documents in a large client file and some documents in different filing cabinets; it was very disjointed,” he recalls. “Now, with the two systems integrated, we have one centralized location for statements, account paperwork, estate plans, correspondence and all relevant material related to a client.”
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